In this week’s episode of MSNBC’s “The Cycle,” we hear from the chief executive officer of Amazon parent company Amazon.com, Jeff Bezos, who said that the company’s parental control system is so poorly designed that children are exposed to it too much.
“We have a system that’s just incredibly confusing, it’s overly complex, it seems to be designed to protect kids,” Bezos said.
“And yet we have a child that’s never done anything wrong.
And it’s very easy for children to fall in.
It’s very, very easy to do things they shouldn’t be doing.”
He added that he hopes that the system will be improved in the coming months.
“As we look at the product and see where we can improve it, we’ll make the best improvements we can,” he said.
In the past, the tech company has promised to overhaul its parental controls system in the future.
It also pledged to invest more in child safety.
The company has reportedly invested in safety technology in the past as well, but it’s unclear if that was involved in this incident.
“You want to be very, particularly when it comes to child safety, and I think that we’re doing everything we can, as we look to make sure that our product is safe and effective, that children and families are protected,” Bezos added.
“But we’re not there yet.
We’re still learning, and we’ll continue to do so.”